the picota of Jerte
The picota of Jerte is a cherry native to the Jerte Valley, in the north of Extremadura, where it has been traditionally cultivated since the 17th century.
Jerte picotas are grown between mountains over 2,000 meters high, in fertile lands, watered by crystal clear streams and breathing fresh air.
When they are at the optimum degree of ripeness, the harvesting of the picks is carried out in an artisanal way, by hand and with chestnut baskets, following a centuries-old tradition.
Afterwards, the Jerte picotas are selected at the foot of the tree, one by one, for final packaging and distribution to the consumer.
Small in size, Big in taste!
The origin of flavor. Jerte Picota
Discover the differences between cherry and cherry!
Natural fruit with denomination
The picota of Jerte PDO is naturally released from its pendulum. It is highly appreciated for its superior quality, its unique crunchy texture and sweetness, which certifies our denomination. Always accompanied by its logo, it can be distinguished from counterfeits or hand-picked cherries.
It also has a longer shelf life (more than two weeks cold storage). And, although it is smaller than other cherries, it is the largest in flavor.
A perfect summer snack
The picota of Jerte arrives at points of sale in June. It is a healthy, tasty and convenient product: easy to transport and eat, in line with current consumer trends.
Join us for a refreshing and ideal snack to go!
A sustainable food
The picota of Jerte is a fruit harvested by hand under a philosophy of sustainability and respect for tradition and the social, environmental and economic environment of the production area.
How to identify them
The cherries and picotas of the P.D.O. “Cereza del Jerte” are identified at the point of sale through our logo and back label.
