Get ready for the best time of the year, as Jerte Picota Cherries are officially back in UK stores. Supermarkets are beginning to sell the cherries, and fans are excited to start enjoying this beloved, seasonal product.

The cherries were slightly delayed compared to last year due to the severe winter conditions. The president of the Regulatory Council, Ignacio Montero, commented that ‘the volume of product will be reduced by 10-15%, but this year’s Jerte Picota Cherry is of excellent quality due to the spring rains’.

Consumer Promotions

To celebrate the return of the season, Jerte Picota is offering a couple of promotions for UK fans with some fantastic prizes. On the Jerte Picota Facebook page, fans can share their favourite way to eat Jerte Picota cherries for the chance to win a hamper for the perfect summer picnic. Fans can enter the prize draw through 13th July here.

There is also the chance to win a four-night stay in the beautiful Jerte Valley in Spain to visit one of the most authentic areas of untouched Spanish culture. Consumers can enter during the month of July  here.

About Jerte Picota Cherries

Jerte Picota cherries are handpicked, and after careful selection according to strict quality control, only the best ones are identified and given the Protected Designation of Origin (PDO) seal. They are distinguished by their small size, stalkless appearance and delicious flavour and sweetness. Over the years, they have continued to grow in demand both in Spain as well as international markets, especially Germany and the United Kingdom.

These juicy cherries are the ideal fruit to snack on this summer, to bake with, or to add to a favourite cocktail. Don’t forget to get them while they’re here – only in stores until the beginning of August.

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