A lifelong family crop
The Picota del Jerte denomination groups different native cherry varieties produced in the Jerte, El Ambroz and La Vera valleys. It is a family crop that passes from generation to generation in the region. Dionisio and his son Roberto tell you about it.
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Organic Picota del Jerte
Organic cherry production is growing in the Jerte Valley. Tierra Sana farmers Francisco, Aníbal and Bruno tell us about how organic Jerte picotas are produced and the benefits of agroecology.
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The only picota with denomination of origin
Since 1996, the Protected Designation of Origin Cereza del Jerte certifies the origin and quality of native cherry varieties such as the Jerte cherry. The presidents of the organization talk to you about their work, the challenges they faced at the beginning and what they hope to achieve in the future.
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They also produce Jerte cherries
The production, packaging and marketing of Jerte cherries and picotas has a feminine touch. Many women have been working in the sector since its origins. They tell you about their day to day life during the Cerecera.
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A product linked to the land
Cherry cultivation has been fundamental in the development of the Jerte Valley. Not only of its tourism sector, but also of a whole business network linked to the cherry. The picota del Jerte is a genuine cherry that offers consumers sweetness, crispness in the mouth and an unmistakable flavor. Its own designation of origin establishes for the consumer the link with the origin of the product.
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