{"id":19742,"date":"2019-11-11T18:22:17","date_gmt":"2019-11-11T17:22:17","guid":{"rendered":"https:\/\/cerezadeljerte.org\/?p=13029"},"modified":"2025-02-11T20:55:52","modified_gmt":"2025-02-11T19:55:52","slug":"xi-jornadas-tecnicas-picota-del-jerte","status":"publish","type":"post","link":"https:\/\/cerezadeljerte.org\/en\/xi-jornadas-tecnicas-picota-del-jerte\/","title":{"rendered":"El Consejo Regulador de la DOP Cereza del Jerte celebra en Valdastillas sus XI Jornadas T\u00e9cnicas Picota del Jerte"},"content":{"rendered":"<ul>\n<li><strong><em>Analizar\u00e1n los posibles efectos del \u2018Brexit\u2019, las mejoras introducidas por el sector en el \u00faltimo a\u00f1o o las acciones de promoci\u00f3n de los productos agrarios<\/em><\/strong><\/li>\n<\/ul>\n<p>El <a href=\"https:\/\/cerezadeljerte.org\/sello-de-calidad\/\">Consejo Regulador de la Denominaci\u00f3n de Origen Protegida Cereza del Jerte<\/a> celebrar\u00e1 el pr\u00f3ximo mi\u00e9rcoles 20 de noviembre, en el <strong>Hotel Balneario Valle del Jerte de Valdastillas<\/strong>, sus <strong>XI Jornadas T\u00e9cnicas Picota del jerte\u00a0con Denominaci\u00f3n de Origen, un producto con futuro.<\/strong><\/p>\n<p>La consejera de Agricultura, Desarrollo Rural, Poblaci\u00f3n y Territorio, <strong>Bego\u00f1a Garc\u00eda Bernal<\/strong>, ser\u00e1 la encargada de inaugurar el encuentro, que dar\u00e1 comienzo a las 10.00 horas. Las XI Jornadas T\u00e9cnicas Picota del Jerte servir\u00e1n para analizar algunas de las mejoras implementadas por el sector de cara a la comercializaci\u00f3n de la cereza. Tambi\u00e9n las posibles consecuencias del <em>Brexit<\/em> y cuestiones relativas a la promoci\u00f3n y mejora de calidad de la fruta.<\/p>\n<p>La primera ponencia tendr\u00e1 lugar a las 10.30 horas. <strong>Sergio C\u00e1ceres<\/strong>, gerente y director de Marketing y Comunicaci\u00f3n de Pl\u00e1tano de Canarias, hablara de promoci\u00f3n. En concreto, de las ventajas e inconvenientes de la promoci\u00f3n bajo una marca \u00fanica. Posteriormente, <strong>Elena Garc\u00eda Garrido<\/strong>, t\u00e9cnica de Iniciativas Econ\u00f3micas y Ambientales, har\u00e1 balance de las medidas promovidas este a\u00f1o por el <a href=\"http:\/\/www.gocerezaextremadura.eu\/\">Grupo Operativo de Cerezo GO CEREZA.<\/a> La responsable de la entidad, creada en 2018, hablar\u00e1 igualmente de los proyectos que se desarrollar\u00e1n pr\u00f3ximamente.<\/p>\n<p>&nbsp;<\/p>\n<h3>&#8216;Brexit&#8217; y aspectos fitosanitarios en las XI Jornadas T\u00e9cnicas Picota del Jerte<\/h3>\n<p>A las 12.00 horas intervendr\u00e1 <strong>Jos\u00e9 Mar\u00eda Pozanco<\/strong>s, director general de FEPEX. Su ponencia lleva por t\u00edtulo \u201cPosibles escenarios ante el Brexit y c\u00f3mo puede afectar a nuestro producto\u201d. Seguidamente, intervendr\u00e1 <strong>Rafael Grau<\/strong>, asesor de la Asociaci\u00f3n de Operadores de Variedades Vegetales, Asovav. Su ponencia tiene por t\u00edtulo \u201cFrutas con derecho de autor\u201d.<\/p>\n<p><strong>Gonzalo Fern\u00e1ndez,<\/strong> product manager del grupo Valgren-Olivar, ser\u00e1 el encargado de cerrar las jornadas t\u00e9cnicas. Lo har\u00e1 con la ponencia \u201cFitosanitarios, alimentaci\u00f3n y consumidor: condenados a entendernos\u201d.<\/p>\n<p>&nbsp;<\/p>\n<h3>Consejo Regulador de la Denominaci\u00f3n de Origen Protegida Cereza del Jerte<\/h3>\n<p>El Consejo Regulador de Denominaci\u00f3n de Origen Protegida Cereza del Jerte es una entidad que trabaja para promocionar y certificar el origen y la calidad de los productos protegidos. Sus principales objetivos son difundir la imagen corporativa de la DOP y promocionar el cultivo y la comercializaci\u00f3n de cerezas de calidad.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Analizar\u00e1n los posibles efectos del \u2018Brexit\u2019, las mejoras introducidas por el sector en el \u00faltimo a\u00f1o o las acciones de promoci\u00f3n de los productos agrarios El Consejo Regulador de la Denominaci\u00f3n de Origen Protegida Cereza del Jerte celebrar\u00e1 el pr\u00f3ximo mi\u00e9rcoles 20 de noviembre, en el Hotel Balneario Valle del Jerte de Valdastillas, sus XI [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":19715,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1101],"tags":[867],"class_list":["post-19742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-es","tag-jornadas-tecnicas-picota-del-jerte"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.0 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>DOP Cereza del Jerte celebra sus XI Jornadas T\u00e9cnicas Picota del Jerte<\/title>\n<meta name=\"description\" content=\"Las XI Jornadas T\u00e9cnicas Picota del Jerte analizar\u00e1n los posibles efectos del \u2018Brexit\u2019, las mejoras introducidas por el sector y cuestiones de promoci\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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