Since 1996 the Protected Denomination of Origin “Cereza del Jerte” has certified the superior quality of cherries and picotas from the Jerte Valley, identifying them with a Seal of Quality to be found on the boxes.
When the fruit reach optimum ripeness for each variety, they are picked by hand and placed in chestnut baskets, which preserve the cherry’s freshness.
The cherries are sorted one-by-one on a classification table at the foot of the tree according to rigorous quality control.
Only the best ones are given the seal of Denomination of Origin “Cereza del Jerte”
And just one day after being on the tree, the authentic cherries and Picotas from Jerte reach your local shop, identified by the quality seal of Denomination of Origin.